Moutai Cara Jeguateha: Kaguy Mba'epuru by Yu Kai Liu

Moutai Cara Jeguateha: Kaguy Mba'epuru by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2020

Moutai Cara Jeguateha: Kaguy Mba'epuru

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #101364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Cara Jeguateha: Kaguy Mba'epuru

Book Text: Moutai ha'e peteĩ jeguateha ojejapóva peteĩ chino baijiu kaguýpe. Pe kaja ha'e peteĩ ijypykuéra ombojoajúva pe "pull-card" (kuatia oñembotýva) jehecha oñemoambuéva ha ijysaja ha oñondivepa. Oñemboguepa peteĩ kuatia, pe ta'anga ohechauka ombojoapyva doce mba'yrusu chino zodiako mba'e ha karai imba'e resa oñembyatyva peteĩ karu guasúpe Maotai Táva-pe. Ko'ã ta'anga ojeporu chino reko ha yvágapegua mba'e resápe. Pe yta ojejapo cerámica tecnología reheve. Oiporu avei kuatia embossed mbytepa ijegua tekotevẽ, ikatuhaguã pe mba'e resa oiko chugui añetegua. Pe kaja iporãva 140 por 125 por 300 milímetros.

The Recognition

About the A' Design Award Brónse

Moutai Cara Jeguateha: Kaguy Mba'epuru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Moutai Cara Jeguateha: Kaguy Mba'epuru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Moutai Cara Jeguateha: Kaguy Mba'epuru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun