Menton Y Sabor Rehegua Ykua Purahéi Sidel Machinery Shanghai Co.,Ltd. omba'apóva

Menton Y Sabor Rehegua Ykua Purahéi Sidel Machinery Shanghai Co.,Ltd. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2020

Menton Y Sabor Rehegua Ykua Purahéi

Sidel Machinery Shanghai Co.,Ltd. -gua

Mba'eporuhára: Sidel Machinery (Shanghai) Co.,Ltd.

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

11,271

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #101535 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Menton Y Sabor Rehegua Ykua Purahéi Rehegua

Menton ha'e peteĩ diseño ojejapóva peteĩ y sabor sa'imíva ojejapóva lémon oñemog̃uahẽva ambue tetãgui. Ko diseño oiporu peteĩ paleta color rendypuku ojehecharamóva mba'e Mediterráneo kuarahy oĩháme vy'apavẽ jave. Peteĩ dibujo lémon oñembopyahúva mba'eve rape rehe ojejapo peteĩ py'aguapy ha ombojoja pe y ikatu haguã oñemoĩ tekove ha tesãi rekove. Peteĩ color asul metálico ombojoaju umi sabor opaichagua ha ome'ẽ marca-pe peteĩ ta'anga porãve. Pe víriva sa'y ojejapo PET-gui ha ipo'i 17,85 gramo hendáicha 500 mililitro-gui, upéva ombyaipa material ha mba'apo aja oñemboguapy.

Jeguerohory

A' Design Award Brónse Rehegua

Menton Y Sabor Rehegua Ykua Purahéi ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Menton Y Sabor Rehegua Ykua Purahéi ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Menton Y Sabor Rehegua Ykua Purahéi ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Tuichakue ha Ñemyenyhẽ: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Ñe'ẽ Rape: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Ñeapopy Tecnología: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Diseño Jepy'apy: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Ñesẽheka: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Inspiración: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Proyecto Ára Tuichakue: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Mba'apo Rape: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Patente-kuéra: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Aty Rembiguái: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Ta'ãnga Mba'eñemoneĩ: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini