Hanwu Liquan 1974 Kaguy Ryru Apoha by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.
BrónseMba'eñongatuha· 2020
Hanwu Liquan 1974 Kaguy Ryru Apoha
Client: Gansu Jiuquan Hanwu Liquor Co., Ltd
A' Design Award Brónse Winner in Mba'eñongatuha Category
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- Verified Award Winner
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The Design
About Hanwu Liquan 1974 Kaguy Ryru Apoha
Hanwu Liquan 1974 ha'e peteĩ kaguy ryru jehechauka China retãygua kaguykuéra series peguarã. Pe vaso ojejapo vidrio hesakã frosted-gua, ojehechauka avei óro tirado reheve, ha pe akã ha pe tag ojejapo metal-gua. Pe vaso hovy sa'y osẽ jade Han Dynasty-gua ndive. Mokõi mbói karugua, ojejapóva Han Dynasty mbói ra'ãnga rehe, ha'e umi visual elemento tuichaite. Pe forma ha pe estructura ojoguáva peteĩ estilo moderno minimalista. Pe caja embalaje oguereko 88 mm ipuku, 88 mm ipe, ha 227.5 mm iyvate. Pe diseño ohechauka pe China retãygua kultura yma guare peteĩ forma contemporánea-pe.
The Recognition
About the A' Design Award Brónse
Hanwu Liquan 1974 Kaguy Ryru Apoha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Hanwu Liquan 1974 Kaguy Ryru Apoha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Hanwu Liquan 1974 Kaguy Ryru Apoha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
- Dimensions & Packaging
- The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
- Tags
- Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
- Production Technology
- The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
- Design Challenge
- In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
- Research
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
- Inspiration
- Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
- Project Duration
- The project started in January 2019 and finished in December 2019 in Shenzhen.
- Operation Flow
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
- Team Members
- Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang - Image Credits
- Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019
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