Tucher AEcht Nuernberger Kellerbier Baviera-gua Cerveza Ñemongu'e Diseño by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.
ItajuMba'eñongatuha· 2020
Tucher AEcht Nuernberger Kellerbier Baviera-gua Cerveza Ñemongu'e Diseño
Client: Bloom GmbH Nürnberg
A' Design Award Itaju Winner in Mba'eñongatuha Category
Verified Award Winner
Verify Award Status for #102378The Design
About Tucher AEcht Nuernberger Kellerbier Baviera-gua Cerveza Ñemongu'e Diseño
Ára ymaguarekuépe, cervecería tendaguápe ombohetũ hikuái icherveza óga'i ypýpe itakuéra ryepýpe oñemokañýva Nuremberg castillo guýpe, 600 ary oikóva'ekuépe. Ko tembiasakue romomberépe, "AEcht Nuernberger Kellerbier" ñemongu'e ohechauka peteĩ jehecha añetéva ára ymaguarépe. Cerveza etiqueta ohechauka peteĩ ta'ãnga po rupive ojejaposeva'ekue castillo-gui itakuéra ári oĩva ha peteĩ barrica yvyragua óga'i ypýpe, oñembojeréva letra ymaguare-icha. Etiqueta ñemboty oguerekóva compañía "St. Mauritius" marca ha tapa kobre-sa'yjúva omombe'u mba'apokatupyry ha jerovia.
The Recognition
About the A' Design Award Itaju
Tucher AEcht Nuernberger Kellerbier Baviera-gua Cerveza Ñemongu'e Diseño ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Tucher AEcht Nuernberger Kellerbier Baviera-gua Cerveza Ñemongu'e Diseño ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Tucher AEcht Nuernberger Kellerbier Baviera-gua Cerveza Ñemongu'e Diseño omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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