Sierra Cantabria Sierra Cantabria: Etiqueta Vino rehegua by Estudio Maba

Sierra Cantabria Sierra Cantabria: Etiqueta Vino rehegua by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2020

Sierra Cantabria Sierra Cantabria: Etiqueta Vino rehegua

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Colors

The Design

About Sierra Cantabria Sierra Cantabria: Etiqueta Vino rehegua

Sierra Cantabria ha'e peteĩ diseño etiqueta rehegua peteĩ vino aty peguarã, ojejapóva peteĩ bodega español ymaguare rupive. Pe range ipyahúeterei, upévare umi etiqueta oguereko peteĩ ñe'ẽ ojehecháva ha upe javeve oguerekóva mba'e michĩ ojoavýva umi mbayru apytépe. Umi ta'anga heráldico oiporúva pe familia 150 ary aja ojejuaju peteĩ jerarquía hesakãva tipográfico apỹi ndive. Ko sistema ojapo 53 etiqueta ojoajúva Burdeos ha Borgoña mbayrurã. Peteĩteĩva etiqueta ojehai kuã kag̃uáre relieve yvatéva ndive, jehatapyimby ha barniz rendaguápe. Pe apytu'ũ ha'e peteĩ range clásico ha ojekuaaporãva peteĩ ta'anga marca ojoja porãva reheve.

The Recognition

About the A' Design Award Pláta

Sierra Cantabria Sierra Cantabria: Etiqueta Vino rehegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Sierra Cantabria Sierra Cantabria: Etiqueta Vino rehegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Sierra Cantabria Sierra Cantabria: Etiqueta Vino rehegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba