New Vision Kyxu Ryru by Ye Wang and Wei Chen

New Vision Kyxu Ryru by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2020

New Vision Kyxu Ryru

by Ye Wang and Wei Chen

Client: Nanpai Farm

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #103664

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About New Vision Kyxu Ryru

New Vision ha'e peteĩ kyxu ryru serie ojejapóva peteĩ yva kokuépe g̃uarã. Peteĩ-teĩva vosa oguereko peteĩ ta'anga yva rehegua isarambipyre, ojejapóva design software rupive ha oñemyendypa laser rupive. Ko'ã ta'anga omoambuéva kyxu nutrición hetáva peteĩ ta'anga ipotĩva ha ojehecharamo haguã pya'e. Ko serie oikóva imombyta hag̃ua ambue kyxu ryru supermercado-pegua guive, péicha umi ojoguáva ikatu omboja'o ha oikuaa pya'e mba'e yva peteĩ-teĩva. Peteĩ-teĩva vosa oguereko 220 milímetro yvate ha 64 milímetro anchopyre.

The Recognition

About the A' Design Award Fiero

New Vision Kyxu Ryru ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ New Vision Kyxu Ryru ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. New Vision Kyxu Ryru oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd