Plaza del Sol Mba'erepy Aty: Mbojape Ryru by Estudio Maba

Plaza del Sol Mba'erepy Aty: Mbojape Ryru by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2020

Plaza del Sol Mba'erepy Aty: Mbojape Ryru

by Estudio Maba

Client: Plaza del Sol

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Mba'erepy Aty: Mbojape Ryru

Kuatiañe'ẽ: Plaza del Sol ha'e peteĩ ryru ñemoĩporã umi crisps ryru rehegua. Umi ta'anga ojeporu upe España rembiasakue moĩporãha ha mba'e mimby ojejohechauka umi túrista táva España-yguápe, ha ko'ã mba'e ojehechauka pyahuha reheve ha jerokyhare. Peteĩteĩ flow pack omombe'u peteĩ marandu michĩ oñemoĩ umi mimby mba'e reheve, ojeheka ohechakuaa vaerã pe joguaha opuka. Umi ta'anga ojejapo peteĩ ta'anga japyre reheve oñemoĩ peteĩ tenda korepotĩme, ha umi ryru ojejapo flexográfica moñe'ẽrã reheve. Peteĩteĩ ryru oguereko 195 gui 320 milímetro peve.

The Recognition

About the A' Design Award Brónse

Plaza del Sol Mba'erepy Aty: Mbojape Ryru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Plaza del Sol Mba'erepy Aty: Mbojape Ryru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Plaza del Sol Mba'erepy Aty: Mbojape Ryru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba