Oulevi Packaging Design Jehe'a Guy Ñemohenda by Zhangyong Hou

Oulevi Packaging Design Jehe'a Guy Ñemohenda by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2021

Oulevi Packaging Design Jehe'a Guy Ñemohenda

by Zhangyong Hou

Client: Oulevi

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner

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Colors

The Design

About Oulevi Packaging Design Jehe'a Guy Ñemohenda

Oulevi ha'e peteĩ jehe'a guy ñemohenda ojejapóva serveza guýpe g̃uarã. Pe ryru ha'e acero inoxidable-gui ojejapóva, peteĩ litro content-ndi ha imbaretépe 274 mm ipukukue ha 193 mm iyvatekue, ojejepyso vove. Pe grafiko ojehaíva ohechauka peteĩ vaso serveza rendaguã. Umi ta'anga ohechauka mba'éichapa ou umi mba'e oñemoañetéva, umíva ha'e cebada Australia-gui, levadura norte Europa-gui ha lúpulo norte América-gui. Pe vaso rechaukaha oipytyvõ umi ojoguávape omoĩ hag̃ua marca mombyrýgui. Pe ñemohenda rembiapo ha'e ohechauka porã hag̃ua pe productor rembiasakue umi estante ári.

The Recognition

About the A' Design Award Fiero

Oulevi Packaging Design Jehe'a Guy Ñemohenda ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Oulevi Packaging Design Jehe'a Guy Ñemohenda ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Oulevi Packaging Design Jehe'a Guy Ñemohenda oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou