Mi Transformers Optimus Prime Packaging Mba'apo Mba'e: Mba'e Apo'a Mba'yru Jokohagua Jugue by Yang Zhang

Mi Transformers Optimus Prime Packaging Mba'apo Mba'e: Mba'e Apo'a Mba'yru Jokohagua Jugue by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2021

Mi Transformers Optimus Prime Packaging Mba'apo Mba'e: Mba'e Apo'a Mba'yru Jokohagua Jugue

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

A' Design Award Fiero Winner in Mba'eñongatuha Category

10,808
Verified Award Winner
Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Mba'apo Mba'e: Mba'e Apo'a Mba'yru Jokohagua Jugue

Mba'e Apo'a Ñe'ẽ: Mi Transformers Optimus Prime Mba'yru ha'e peteĩ kuatiapepỹ mba'yru ojejapóva peteĩ mba'e apo'a jugue g̃uarã. Pe caja renonde ohechauka pe mba'e ojejapopyre, upéicha rupi pe apyka ha umi apytere oikóva ojekuaaporãva umi jogua vaerã g̃uarã. Pe apo mbeguekatu ha umi sa'y ojeporúva ohechauka pe jugue rekove. Umi mba'e ojehechaukava ha ojejokohava tembiapo peteĩ estructura-pe. Pe yguasu ári oñembotýva ojeaperea ha ohechauka umi jopói apytere ojejapóva. Pe caja yvygua oñembotýva mokõive ykére ha ojapo mbohapy caja ojejokoha g̃uarapa. Umi apytere ikatu oñemboja hendaguéicha, ha pe caja ikatu oñeporu jey opa árape jajoko haguã mba'e.

The Recognition

About the A' Design Award Fiero

Mi Transformers Optimus Prime Packaging Mba'apo Mba'e: Mba'e Apo'a Mba'yru Jokohagua Jugue ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Mi Transformers Optimus Prime Packaging Mba'apo Mba'e: Mba'e Apo'a Mba'yru Jokohagua Jugue ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Mi Transformers Optimus Prime Packaging Mba'apo Mba'e: Mba'e Apo'a Mba'yru Jokohagua Jugue oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao