Cera Una Volta Vino Jesareko Giovanni Murgia omba'apóva

Cera Una Volta Vino Jesareko Giovanni Murgia omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2021

Cera Una Volta Vino Jesareko

Giovanni Murgia -gua

Mba'eporuhára: Cantine Chessa

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

34,281

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #108149 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Cera Una Volta Vino Jesareko Rehegua

Cera Una Volta (Ymave) ndaha'éi peteĩ vino añoite, avei ha'e peteĩ jeguereho tenonderãme. Oñemopu'ã peteĩ temiandú rupive ojejapo hag̃ua peteĩ michĩva joya enológica, oñemombaretive mbo'esyry ñande tupakuéra ha técnica ymaguare vino ojejapo hag̃ua. Pe idea concepto creativo vino rehegua omombe'u, moñe'ẽrã hyperbole opaichagua ndahasýiva ojehechauka porãiterei ilustración jesareko-pe, pe mombe'u ko vino oñemopu'ã ha máva ojapo. Pe estilo ojeporavóva ha'e sapy'ánte moñe'ẽrã-icha, ome'ẽ hag̃ua peteĩ toque mágico peteĩ vino-pe iñambuéva heta estilo clásico Vermentino-gui.

Jeguerohory

A' Design Award Itaju Rehegua

Cera Una Volta Vino Jesareko ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Cera Una Volta Vino Jesareko ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Cera Una Volta Vino Jesareko omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Tuichakue ha Ñemyenyhẽ: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Ñe'ẽ Rape: wine, packaging, illustration, label design
Ñeapopy Tecnología: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Diseño Jepy'apy: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Ñesẽheka: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspiración: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Proyecto Ára Tuichakue: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Mba'apo Rape: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Aty Rembiguái: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Ta'ãnga Mba'eñemoneĩ: 3D Render: Bruno Haver
Photography: Giovanni Murgia