Haci Bekir Halva Ñembojaha by Polin Kuyumciyan

Haci Bekir Halva Ñembojaha by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2021

Haci Bekir Halva Ñembojaha

by Polin Kuyumciyan

Client: Haci Bekir

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner
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Colors

The Design

About Haci Bekir Halva Ñembojaha

Haci Bekir ha'e peteĩ marca ymaguarépe mbaretéva ko yvy ape ári ha oguereko peteĩ herencia tuicháva. Jepérõ marca réra oñembojoaju ijeheguiete kalidad ha producto oĩ porãha ndive, hasy ymaguare marca-pe g̃uarã ombohovy pyahu generación-pe. Halva ojehayhuvehápe tendencia tembi'u turco rehegua rupi, marca oipota oiporu kóva ha ombopyahu iñembojaha halva rehegua. Umi patrón ndahasýiva ha ojekuaa porãva ha umi sa'y diseño pyahu rehegua omoneĩ Haci Bekir-pe ombotuichave iñeha'ã ha marca ojekuaa haguã. Umi patrón ha sa'y diseño rehegua oñemomba'apo umi mbohapy ingrediente ha textura halva rehegua guive.

The Recognition

About the A' Design Award Fiero

Haci Bekir Halva Ñembojaha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Haci Bekir Halva Ñembojaha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Haci Bekir Halva Ñembojaha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimensions & Packaging: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tags: packaging, box, design, patterns, food
Production Technology: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Design Challenge: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Research: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiration: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Project Duration: The project started in December 2019 and finished in February 2020, in Istanbul.
Operation Flow: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Image Credits: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.