Snow Time Vino by Evan Chen and Ziming Guo

Snow Time Vino by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2021

Snow Time Vino

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #109885

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Time Vino

Gu Yue Long Shan ha'e aty tuichavéva ojapo hag̃ua vino sa'yju tradicional Chínape, oñemopyenda 1664-pe. Pe producto pyahu omoheñóiva Gu Yue Long Shan-pe g̃uarã omyasãi pe mba'e ojevy'a porã ára mbeguépe. Pe diseño gráfico oñemopyenda y, yrypy, arroz ha ára rehe, umi tekotevẽva vino sa'yjúpe, ha ohechauka yvyty ha y upe tendágui omopu'ã hag̃ua peteĩ ta'anga oĩmbáva.

The Recognition

About the A' Design Award Pláta

Snow Time Vino ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Snow Time Vino ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Snow Time Vino ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Dimensions & Packaging: The size is 210mm*80mm*80mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Tags: logo，packaging，illustrations，graphics
Production Technology: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Design Challenge: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Research: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspiration: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.
Project Duration: The project was launched in Shaoxing in July 2020.
Operation Flow: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time!
Team Members: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
yoga Zhai
Fan Zhang
Min Fang