Super Leg Mba'ejapyre Ryru by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2021

Super Leg Mba'ejapyre Ryru

by Chen Wang

Client: Three Squirrels

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Leg Mba'ejapyre Ryru

Super Leg ha'e peteĩ mba'ejapyre ryru ojejapo vaekue peteĩ China retã tembi'u marca peguarã. Pe ryru ohechauka pe marca rehegua mba'e ta'anga, peteĩ eichu hérava Xiaojian, oñeno hína peteĩ ryguasu retymã guasu ári ha ovy'a hína tembi'u rehe, ha ijao katu ojejoko peteĩ estante rehe. Pe ta'anga ojehecha, oñemoĩ hese peteĩ escena caricatura-pegua, upépe peteĩ angu'a omonda queso ha ojejoko peteĩ mbarakaja rembiapo rupive. Pe retymã ojehechaukáva ojeka hague tãi rupive ojapo peteĩ ovetã, ikatu haguã ojehecha upepegua so'o. Ko diseño ombojoaju pe mba'e ta'anga pe productore ndive ha oipytyvõ ko ryru osẽ porãve haguã ambue mba'e jojáva apytépe estante ári.

The Recognition

About the A' Design Award Fiero

Super Leg Mba'ejapyre Ryru ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Super Leg Mba'ejapyre Ryru ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Super Leg Mba'ejapyre Ryru oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release