Shangri La Kaguy Ryru by Pufine Advertising Ltd. Co.

Shangri La Kaguy Ryru by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2021

Shangri La Kaguy Ryru

by Pufine Advertising Ltd. Co.

Client: Yunnan Shangri-La Wine Co. LTD

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #111820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangri La Kaguy Ryru

Shangri La ha'e peteĩ ryru apopy mbohapy kaguy pytã aty peguarã. Umi tembikuaaha oiporu ñe'ẽngatu Kuarahyresẽ tinta rembiapo kuéra rehegua ohechauka hag̃ua kaguy syry ha peteĩ parral yma rakãguasu. Oñemboja ojueheve, umi mbohapy ryru ojapo peteĩ rakãguasu iñañambovu. Peteĩteĩ ryru ogueraha peteĩ mymba ojejapohápe: peteĩ panambi yvytúpe g̃uarã, peteĩ pira ýpe g̃uarã ha peteĩ pika yvýpe g̃uarã. Umi tembikuaaha oñemboguapy kapok kuatia hape hasy'ýva rehe, ha embossing ojapo yvyra pire yma rehegua. Ko apopy ombojehecha tembiapoporã yma ha ñande rekoha rehe.

The Recognition

About the A' Design Award Pláta

Shangri La Kaguy Ryru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Shangri La Kaguy Ryru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Shangri La Kaguy Ryru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Dimensions & Packaging: Length:300mm, width:90mm, height:90mm
Tags: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Production Technology: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Design Challenge: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Research: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiration: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Project Duration: The project began in October 2019 and will be completed in August 2020
Operation Flow: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Team Members: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,