Time Primary Function: Ova Rovamo'ãha Ñangarekoha by Jie Yang

Time Primary Function: Ova Rovamo'ãha Ñangarekoha by Jie Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2021

Time Primary Function: Ova Rovamo'ãha Ñangarekoha

by Jie Yang

Client: Decelent

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner
Verify Award Status for #116676

View at A' Design Award Press Release Award Badge

Colors

The Design

About Time Primary Function: Ova Rovamo'ãha Ñangarekoha

Time ha'e peteĩ ñeñangareko ojejapo va'ekue peteĩ ova rovamo'ã ohe'õ jeýva ovape g̃uarã. Pe kaha ojeavri kuatiañe'ẽ rendaicha, ikatu haguáicha oñembotyryry umi rogue tenondegua guive ipahaguápe. Pe ta'ãnga oiporu peteĩ y-mymba ojeruréva China ymaguare ñe'ẽngatúgui ha umi sa'y ojepe'áva Dunhuang mburuvicharuguáre. Pe ñangareko okapegua ipuku 200 mm, ipe 110 mm ha ianambusu 50 mm. Kuatia ikatúva ojeity ojeporu tembiporu tuichavévaramo. Peteĩ UV ñemyendy porã ha ñembopy'apy jey ombojoavy pe hũva okape. Ko ñangareko ombojoaju arandu ymaguare peteĩ ára ko'ág̃agua cosmético réra ndive.

The Recognition

About the A' Design Award Pláta

Time Primary Function: Ova Rovamo'ãha Ñangarekoha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Time Primary Function: Ova Rovamo'ãha Ñangarekoha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Time Primary Function: Ova Rovamo'ãha Ñangarekoha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
Dimensions & Packaging: The outer package is 50 mm thick, 200 mm long and 110 mm wide.
Tags: Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
Production Technology: The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
Design Challenge: This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
Research: This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product
Inspiration: The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life.
Project Duration: The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen.
Operation Flow: The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
Team Members: JieYang