Prow Thai Marca ha Ñembohyru by Piti Amornlertwattana

Prow Thai Marca ha Ñembohyru by Piti Amornlertwattana is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2021

Prow Thai Marca ha Ñembohyru

by Piti Amornlertwattana

Client: Prow Thai

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Colors

The Design

About Prow Thai Marca ha Ñembohyru

Ko diseño omoheñóise peteĩ ta'ãnga pyahu ha ko'ág̃agua Prow Thai-pe g̃uarã, peteĩ marca aceite coco virgen ha cosmético rehegua oñemopu'ãva ñemity'ỹháicha Tailandia Ñemby-pe. Oñeinspirá coco forma tekoha yvyramátape, ko ñembohyru oguerekóva peteĩ patrón puntos sa'ýgui ha peteĩ paleta sa'y verúi ohechaukáva pe mba'apokatúva ha tekove oĩva umi apopyre rapykuéri. Pe tono morotĩ opaite mba'épe, oñemandu'áva coco ryakã morotĩ rehe, he'ise potĩrã, tekoporã ha tekoha yvyramáta ko marca rehegua.

The Recognition

About the A' Design Award Pláta

Prow Thai Marca ha Ñembohyru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Prow Thai Marca ha Ñembohyru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Prow Thai Marca ha Ñembohyru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Dimensions & Packaging: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Tags: branding, packaging, virgin coconut oil, cosmetic, lotion
Production Technology: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Design Challenge: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Research: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspiration: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Project Duration: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Operation Flow: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Image Credits: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com