Lipton Pop Art Special Edition Y'uhéi Ryru Latave Yvuku by PepsiCo Design and Innovation

Lipton Pop Art Special Edition Y'uhéi Ryru Latave Yvuku by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2021

Lipton Pop Art Special Edition Y'uhéi Ryru Latave Yvuku

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Brónse Winner in Mba'eñongatuha Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Pop Art Special Edition Y'uhéi Ryru Latave Yvuku

Lipton Pop Art Special Edition ha'e peteĩ atyra latave michĩva y'uhéi rehegua, ojejapova'ekue Rusia mercado-pe g̃uarã. Peteĩteĩ lata 250 ml-va oguereko ta'ãnga hesãkãva ojehecharamóva Pop Art estilo ipy'apopeguáva ha umi artista iñambuéva rembiapo rehe. Ko ta'ãnga sa'yhusáva oñembojoaju Lipton marca rembiapo ojepokohaguéva ha imba'apo ñemomýi rehe. Tembiapo mba'erã ha'e oguerekóva'erã hendive umi ryru rupive art ryru-pegua rehecha vaerã ombopyahu, ha ojepytyvõ ko'ã ryru oñembohesakã porã hağuã hetaite ryru apytépe estanterías-pe. Peteĩ formato michĩva orekóva ipohýiete'ỹva ha oguerova pyahu, upévare ko y'uhéi oiko porã umi tapeguáva g̃uarã.

The Recognition

About the A' Design Award Brónse

Lipton Pop Art Special Edition Y'uhéi Ryru Latave Yvuku ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Lipton Pop Art Special Edition Y'uhéi Ryru Latave Yvuku ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Lipton Pop Art Special Edition Y'uhéi Ryru Latave Yvuku ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
Tags: Packaging, Beverage
Inspiration: Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
Team Members: PepsiCo Design & Innovation

Read the Press Release