Tazo Refresh Ñemboy'u Ryru by PepsiCo Design and Innovation

Tazo Refresh Ñemboy'u Ryru by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2021

Tazo Refresh Ñemboy'u Ryru

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Ñemboy'u Ryru

Tazo Refresh ha'e peteĩ ñemboy'u ryru rembiapokue peteĩ tereré premium hoy'ũva ojehe'aporãmava'erãpe. Ko rembiapo oñemopyenda mbohapy marca ehechakuaáva rehe, hérava Zen, Awake ha Passion. Ko'ã tereré oñemboheraguapyva'ekue orgániko ramo ha ndaipóri ipype color ha he'ẽmby artificial. Pe ryru oñeme'ẽ 12 onza peteĩ jay'úpe ha 42 onza heta jay'úpe guarã, ojejapóva 100 por ciento plastic ojepurumavakuégui. Umi color hetã'ỹva ojehe'a morotĩ ndive ohechauka porã hağua opa saborã pyahu upe estante ári. Ko rembiapo oheka omongangy hağua umi ojoguáva ko'ágã ha ombojoapy hağua peteĩ público oñehä'ãseva hetave mba'e.

The Recognition

About the A' Design Award Pláta

Tazo Refresh Ñemboy'u Ryru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Tazo Refresh Ñemboy'u Ryru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Tazo Refresh Ñemboy'u Ryru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release