Constellation Encendedor Ryru Mba'evoty Sunhwa Lee and Wenyuan Chen omba'apóva

Constellation Encendedor Ryru Mba'evoty Sunhwa Lee and Wenyuan Chen omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2021

Constellation Encendedor Ryru Mba'evoty

Sunhwa Lee and Wenyuan Chen -gua

Mba'eporuhára: Zippo (China) Outdoor Products Co., Ltd.

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #119120 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Constellation Encendedor Ryru Mba'evoty Rehegua

Constellation ha'e peteĩ ryru mba'evoty ojejapóva sa'imínte encendedor oñemono'õva g̃uarã. Pe ryru omimbi ikatupyry rupive michĩmi kuarahy'ãnga hi'ári oĩva rupi, ha umi tesape ikatu oñemyendy peteĩteĩ ojapo hag̃ua zodíaco ra'ãnga opaichagua. Ipahávo, umi tesape mbeguekatu oguepa ha ojeoipa jey. Pe tesape ikatu oñemyenyhẽ jey USB sã rupive ha oiko doce aravo pukukue oñemyenyhẽmbáramo. Umi encendedor ojejoko pe ryru ryepýpe imán rupive, upévare pe karameg̃ua ikatu avei ojepuru ojehechauka hag̃ua. Peteĩ mba'e ipoapy triángulo-icha kañymby ojepe'a hapykuégui pe ryru oñembo'y hag̃ua. Kuatia ha'e pe mba'e ojepurúva hetavéva.

Jeguerohory

A' Design Award Itaju Rehegua

Constellation Encendedor Ryru Mba'evoty ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Constellation Encendedor Ryru Mba'evoty ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Constellation Encendedor Ryru Mba'evoty omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Tuichakue ha Ñemyenyhẽ: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Ñe'ẽ Rape: Zippo, lighter, packaging, packaging design, innovative, inspiring
Ñeapopy Tecnología: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Diseño Jepy'apy: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Ñesẽheka: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspiración: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Proyecto Ára Tuichakue: The project started in April 2020 and launched in February 2021 in China.
Mba'apo Rape: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patente-kuéra: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Aty Rembiguái: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen