Alienergy Energy Drink Primary Function: Ykuavõ Mba'ekuaáva Ryru Genki Forest omba'apóva

Alienergy Energy Drink Primary Function: Ykuavõ Mba'ekuaáva Ryru Genki Forest omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2021

Alienergy Energy Drink Primary Function: Ykuavõ Mba'ekuaáva Ryru

Genki Forest -gua

Mba'eporuhára: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

40,099

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #119239 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Alienergy Energy Drink Primary Function: Ykuavõ Mba'ekuaáva Ryru Rehegua

Alienergy ha'e peteĩ ykuavõ mba'ekuaáva rehegua ryru ndaijazúkariva. Ko diseño oiporu peteĩ aluminio pojoa apo'i oguerekóva 58 mm ipekuere, 58 mm ipypukukue ha 142 mm iyvatekue, ombyatýva 330 ml. Aluminio oñemboguata rire ojejapo jey ha ojeporu jey haguã hekópe. Peteĩ alien ra'ãnga, ojehai marka logo mombykue ramo, ojapo pe ta'ãnga guasu ha ojejapo jey opa producto rehe. Peteĩ sa'y morotĩ, ha'ãi karẽ'ỹva, ta'ãnga geometrikokuéra ha metal rehegua mba'e ome'ẽ pe pojoápe peteĩ jehecha mbarete estante ári. Pe marandu ñemohenda ohechauka pe fórmula ndaijazúiva.

Jeguerohory

A' Design Award Pláta Rehegua

Alienergy Energy Drink Primary Function: Ykuavõ Mba'ekuaáva Ryru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Alienergy Energy Drink Primary Function: Ykuavõ Mba'ekuaáva Ryru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Alienergy Energy Drink Primary Function: Ykuavõ Mba'ekuaáva Ryru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Tuichakue ha Ñemyenyhẽ: Width 58mm x Depth 58mm x Height 142mm
Ñe'ẽ Rape: Branding, Packaging, Can, 3D, Energy drink
Ñeapopy Tecnología: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Diseño Jepy'apy: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Ñesẽheka: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiración: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Proyecto Ára Tuichakue: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Mba'apo Rape: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patente-kuéra: Label Patent:202030509836.0 , 2020, China.
Aty Rembiguái: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Ta'ãnga Mba'eñemoneĩ: Creator: Gang Wang