Brónse Mba'eñongatuha · 2021
4Vita Herbs Yvoty Rehegua Y'uha Jeguataha
- A' Design Award Brónse 2021 in Mba'eñongatuha
- CLIENT: Deep Blue Design
- Estimated Number of Design Views: 11,574
- Verification code CB9E907304 · Verify this award
Colors
About 4Vita Herbs Yvoty Rehegua Y'uha Jeguataha
4Vita Herbs ha'e peteĩ jeguataha ojejapóva umi yvoty ojeporúva y'uha jejapo hag̃ua. Peteĩ-teĩ jeguataha oguereko peteĩ ta'ãnga, ha peteĩ sa'y aty oñondivepáva ombojoaju umi ta'ãngakuérape peteĩ jehecha jekuaaha pete rehe umi jeguatahakuéra apytépe. Umi sa'y hesakãva ojeguereko umi yvoty kokuépe guive, ha iñambue umi sa'y ypytũva ojejapósapyꞌa umi ambue mba'e joguaha rehe. Ta'ãnga oñe'ẽva umi jeguataha renondépe oĩ, ndaha'éi hapykuépe, upéicha umi iporãva ha umi mba'e tekotevẽva oñemoñe'ẽ pya'e. Jeguataha ha'e peteĩ doy pack plástico oguerekóva zipper omoingove hag̃ua umi yvoty ipyahu rire iñepyrũha oñeipe'a.
About the A' Design Award Brónse
4Vita Herbs Yvoty Rehegua Y'uha Jeguataha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ 4Vita Herbs Yvoty Rehegua Y'uha Jeguataha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. 4Vita Herbs Yvoty Rehegua Y'uha Jeguataha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Press Kit
- Unique Properties
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Dimensions & Packaging
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Tags
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
- Production Technology
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Design Challenge
- The most complicated part was to understand the differences and benefits of all herbs.
- Research
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Inspiration
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Project Duration
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Operation Flow
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Image Credits
- Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
