Platino Mba'eñongatuha · 2021
Yamamotoyama Ka'a Paquete Pyahupyre
- A' Design Award Platino 2021 in Mba'eñongatuha
- CLIENT: Nosigner
- Estimated Number of Design Views: 198,796
- Verification code 1383A3EBDB · Verify this award
Colors
About Yamamotoyama Ka'a Paquete Pyahupyre
Yamamotoyama ha'e peteĩ ka'a ñemuha ymavéva ha ojeroviavéva Hapõme. Ha'e peteĩháme omoheñói ka'a hovy ko árape. Mba'apo rupive "Jevy Edo ñepyrũme" rehegua, NOSIGNER omoñepyrũjey umi paquete oñongatu haguã teko ka'a rehegua ymaguare ikove ha oñembohasape tenonderãme. Ojejapo haguã ko'ãnga mba'éicha péichako oguereko jepe marca yma guare mba'e porã, NOSIGNER ojesareko sa'y ymaguare ha kuatia joajaréa reko rehe Yamamotoyama ra'ãnga michĩva ypykue ndive ha Edo jehai porã reko rehegua.
About the A' Design Award Platino
Yamamotoyama Ka'a Paquete Pyahupyre ohupyty A' Design Award Platino, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño añeteguáicha excepcional, elegante ha magnífico-pe. Umi ganador Platino ha'e mba'e hechapyrãva ñemoheñói rehegua, testimonio límite creatividad intelectual rehegua, ha ohechauka profesionalismo ha genio ndaipóri hasýva umi diseñador-pe. Oñeha'ãrõ ko diseño ha'eha umi tembiapo ojekuaavéva ohechaukáva estética peteĩ época rehegua, oipytyvõva sociedad iporãve hag̃ua ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Yamamotoyama Ka'a Paquete Pyahupyre ohechauka peteĩ nivel excelencia transcendente ha ndaipóri duda omoporãve yvy ape hembiapo ñemoĩ ha valioso rupi. Yamamotoyama Ka'a Paquete Pyahupyre ha'e tembiapo ohupytýva A' Design Award Platino omokyre'ỹva ipotapy, ombokyre'ỹva, ombovy'áva ha omoheñóiva vy'a guasu.
Press Kit
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Image Credits
- Photography: Sato Kunihiko
