Mminni Kaguy Iháicha Mba'yru Ñuvãha Wen Liu, Qiumin Chen and Weijie Kang omba'apóva

Mminni Kaguy Iháicha Mba'yru Ñuvãha Wen Liu, Qiumin Chen and Weijie Kang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2021

Mminni Kaguy Iháicha Mba'yru Ñuvãha

Wen Liu, Qiumin Chen and Weijie Kang -gua

Mba'eporuhára: Changyu

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

34,477

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #119485 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Mminni Kaguy Iháicha Mba'yru Ñuvãha Rehegua

Mminni ha'e peteĩ mba'yru ñuvãha diseño ojejapóva peteĩ brandy-pe g̃uarã, ojeguerohorýva umi mitãrusu ojoguávape g̃uarã. Ko aty oguereko peteĩ kaguy moõgui oñepyrũva, peteĩ kaguy ojehe'apyréva ha umi tembiporu ombojehe'a hag̃ua, upéicha ikatu oñembosako'i peteĩ he ha'eñóva ojejogua'ỹre ambue mba'e. Pe tai X he'ise pe ojekuaa'ỹva ha umi ikatúva ojehupyty, ha pe sa'y ojeporu omomombyry hag̃ua ko producto brandy jehecha ymaguarégui. Umi limeta ojejapo vídriogui peteĩ jehai jehapy rupive, ha pe karameg̃ua ojejapo plástico ñemoha'anga rupive. Ko aty tuichakue ha'e 198,8 x 122,8 x 122,8 milímetro.

Jeguerohory

A' Design Award Itaju Rehegua

Mminni Kaguy Iháicha Mba'yru Ñuvãha ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Mminni Kaguy Iháicha Mba'yru Ñuvãha ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Mminni Kaguy Iháicha Mba'yru Ñuvãha omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Tuichakue ha Ñemyenyhẽ: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Ñe'ẽ Rape: X-lab, unknown, exploration, fashion, interaction, mixing
Ñeapopy Tecnología: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Diseño Jepy'apy: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Ñesẽheka: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiración: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Proyecto Ára Tuichakue: 2020.02~2020.05 Shenzhen, China
Mba'apo Rape: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Aty Rembiguái: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang