Deng Long Ji Kagua Renda Kavu by Wen Liu, Qiumin Chen and Weijie Kang

Deng Long Ji Kagua Renda Kavu by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2021

Deng Long Ji Kagua Renda Kavu

by Wen Liu, Qiumin Chen and Weijie Kang

Client: Changyu

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #119519

View at A' Design Award Press Release Award Badge

Colors

The Design

About Deng Long Ji Kagua Renda Kavu

Deng Long Ji ha'e peteĩ kagua renda kavu diseño, ojejapóva umi kagua kavúpe guarã, oñemoheñóiva peteĩ China retã marca kavu peguarã. Pe kagua rembe' oguereko peteĩ Chinapegua farolito ha'e ypy, peteĩ ta'anga oĩva vy'a ha jehechauka reheguáva. Pe kagua akã ojejoguáva peteĩ China ovetã' rembe' ta'angápe. Pe regalo caja ojejapo acrílico ojetavýva ha ojehecharamóva, ha pe kagua ojejapo vidrio ojetavýva ha ojehecharamóva. Pe caja tuichakue ha'e 109.02 por 109.02 por 280.5 milímetros. Pe diseño ohechauka pe kavu peteĩ China arandu' pyahu reheve, ha oipota ombohovái pe jehecha kavu ojechaukáva peteĩ mba'e occidental ryepýpente.

The Recognition

About the A' Design Award Brónse

Deng Long Ji Kagua Renda Kavu ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Deng Long Ji Kagua Renda Kavu ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Deng Long Ji Kagua Renda Kavu ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
Dimensions & Packaging: Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm
Tags: New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
Production Technology: The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
Design Challenge: The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
Research: Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
Inspiration: Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
Project Duration: 2019-08~2020~01 Shenzhen, China
Operation Flow: From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
Team Members: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang