Diablo Black Techy Rembiapokue: Kaguy Rechaukaha by Ximena Ureta

Diablo Black Techy Rembiapokue: Kaguy Rechaukaha by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2021

Diablo Black Techy Rembiapokue: Kaguy Rechaukaha

by Ximena Ureta

Client: Concha y Toro

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Colors

The Design

About Diablo Black Techy Rembiapokue: Kaguy Rechaukaha

Diablo Black ha'e peteĩ kaguy rechaukaha ojejapóva peteĩ kaguy Chilegua Maule región-guápe g̃uarã. Ko rechaukaha ohechauka Aña rehe mba'e mbytepegua ramo, ohechaukávo peteĩ ánga hũva, kañymbáva ha katupyryva. Ko rechaukaha ijapu'a ha ojehai offset-pe pokõi sa'y espesial rupive peteĩ papel ijemírehe, ha oñemboguapy matt óro foil, ojekutu ha oñembohovái satin UV varnish reheve. Heta ha'ã ojeporeka oñehai hag̃ua umi sa'y óro foil overáva ári, ikatu hag̃uáicha pe tova ojechauka umi hũ, pytã ha óro apytépe peteĩ jehapy hechapyre reheve. Ko diseño ojoaju kaguy jepokuaa ndive peteĩ marca ára ñemongu'e pyahu reheve.

The Recognition

About the A' Design Award Pláta

Diablo Black Techy Rembiapokue: Kaguy Rechaukaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Diablo Black Techy Rembiapokue: Kaguy Rechaukaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Diablo Black Techy Rembiapokue: Kaguy Rechaukaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Dimensions & Packaging: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Tags: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Production Technology: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Design Challenge: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Research: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiration: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Project Duration: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Operation Flow: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Team Members: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
Image Credits: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez