Organic Kaguy Rechaukaha (Etiqueta Kaguyrã) by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.
ItajuMba'eñongatuha· 2021
Organic Kaguy Rechaukaha (Etiqueta Kaguyrã)
by Ximena Ureta
Client: MontGras
A' Design Award Itaju Winner in Mba'eñongatuha Category
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- Verified Award Winner
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The Design
About Organic Kaguy Rechaukaha (Etiqueta Kaguyrã)
Organic ha'e peteĩ etiqueta kaguyrã ojejapóva peteĩ marka kaguy orgániko ha vegano oñemboajépyre peguarã. Ko etiqueta oñemopu'ã pe parralty orgániko ekosistema ijehegui oikovévagui, okakuaáva ndaipóri rehe kímiko térã mba'e sintétiko. Upe teko joja ñanandy rupigua omo'ã umi parral mymbachu'i ha mba'asýgui ha oipytyvõ uva hesãi haguã. Ko etiqueta oñemonguatia kuatia oñembopyahupyre oñemboajépyre ári, irundy sa'y ipe'ãvéva reheve, ojeporúvo offset digital serigrafía ñemohu'ã ha peteĩ varniz ñemo'ãha reheve. Umi relieve oñemonguatiapyre omyengovia pe estampado metáliko, upéicha rupi noñeporúi umi lámina metalizada.
The Recognition
About the A' Design Award Itaju
Organic Kaguy Rechaukaha (Etiqueta Kaguyrã) ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Organic Kaguy Rechaukaha (Etiqueta Kaguyrã) ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Organic Kaguy Rechaukaha (Etiqueta Kaguyrã) omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile. - Dimensions & Packaging
- Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm. - Tags
- Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
- Production Technology
- Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
- Design Challenge
- MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
- Research
- We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
- Inspiration
- Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
- Project Duration
- This project started in June 2020 in Santiago, Chile and ended in January 2021.
- Operation Flow
- MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
- Team Members
- Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
- Image Credits
- Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer
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