Yanjing White Beer Cerveza Mymbahaguã Gen Xu and Feihu Han omba'apóva

Yanjing White Beer Cerveza Mymbahaguã Gen Xu and Feihu Han omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2021

Yanjing White Beer Cerveza Mymbahaguã

Gen Xu and Feihu Han -gua

Mba'eporuhára: Beijing Yanjing Brewery Co.,Ltd.

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

11,216

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #120520 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Yanjing White Beer Cerveza Mymbahaguã Rehegua

Yanjing White Beer ha'e peteĩ ñemoĩporã jehai umi cerveza botella ha lata guarã. Umi ta'anga ombojoaju tetã Chína ha Alemania rembiapokue, umi color ojeguerúva peteĩ Alemania football ao rehegua ha umi ta'anga malta ha hops rehegua, peteĩ jehechauka Alemania-pe, upe tetã oiko-hague white beer. Peteĩ karameguã escudo-rogua ohechauka porã pe mba'e réra ha omoĩporã opaite ta'angakuéra oĩva. Pe lata ojejapo peteĩ po tuichakue rupi, ikatu haguã ojejagarra porã, ha pe botella ipojãiva ikatu ojejagarra opaite hendápe. Pe botella ojejapo vidro ojeporujeýva guive ha pe lata aluminio ojeporujeýva guive.

Jeguerohory

A' Design Award Brónse Rehegua

Yanjing White Beer Cerveza Mymbahaguã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Yanjing White Beer Cerveza Mymbahaguã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Yanjing White Beer Cerveza Mymbahaguã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Tuichakue ha Ñemyenyhẽ: 67.4*67.4*248mm, 54*54*170mm
Ñe'ẽ Rape: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Ñeapopy Tecnología: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Diseño Jepy'apy: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Ñesẽheka: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspiración: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Proyecto Ára Tuichakue: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Mba'apo Rape: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Aty Rembiguái: Feihu Han
Gen Xu
Da Wu