Solemici Packaging Primary Function: Mba'e ryguasu so'o mbomba'e Dmitry Kultygin omba'apóva

Solemici Packaging Primary Function: Mba'e ryguasu so'o mbomba'e Dmitry Kultygin omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2021

Solemici Packaging Primary Function: Mba'e ryguasu so'o mbomba'e

Dmitry Kultygin -gua

Mba'eporuhára: Dmitry Kultygin

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

25,271

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #120913 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Solemici Packaging Primary Function: Mba'e ryguasu so'o mbomba'e Rehegua

Solemici ha'e peteĩ mbomba'e ojejapóva Italia so'o hepýva rehe, salami ha prosciutto rehegua. Ko mba'eapo ombojoja pe tembi'u he'ẽ ha Renacimiento arte rembiapoita porã ndive. Pe mbomba'e guasu ha'e peteĩ plástico apykapy ojehaíva mármol jehai reheve. Pe kuatia akã ojejapo offset ñemboguapy ha oro apeguáva ñemboguejy rupive, omomba'eguasúva pe tembiapo reko iporãitéva. Pe apykapy oguereko 225 mm yvateguáva ha 123 mm ipeguáva. Sa'y overáva ha mba'e ojueguáva oipytyvõ pe tembiapo ojehechakuaa hag̃ua tenda estante ári. Ko mba'eapo avei ohechauka jeroviaha umi jejapo reko yma guaréva rehe.

Jeguerohory

A' Design Award Pláta Rehegua

Solemici Packaging Primary Function: Mba'e ryguasu so'o mbomba'e ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Solemici Packaging Primary Function: Mba'e ryguasu so'o mbomba'e ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Solemici Packaging Primary Function: Mba'e ryguasu so'o mbomba'e ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Tuichakue ha Ñemyenyhẽ: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Ñe'ẽ Rape: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Ñeapopy Tecnología: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Diseño Jepy'apy: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Ñesẽheka: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiración: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Proyecto Ára Tuichakue: The project started in December 2020 in Moscow
Mba'apo Rape: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Aty Rembiguái: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin