Hankol Liquor Kaguy Ryru by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Kaguy Ryru by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2021

Hankol Liquor Kaguy Ryru

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL & Ji Hao/Zhang XiaoMing

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Kaguy Ryru

Hankol ha'e peteĩ packaging design peteĩ kaguy sáusa-ryakuãvape ĝuarã. Ko téra oñe'ẽ peteĩ tapichárere hoy'úva py'aguasúpe ha vy'apópe, ha upéva ohechauka pe marca espíritu tapicha rehegua. Pe concepto ou tembi'u ho'úvo ohecha'ỹre. Ojuaju ume figura porã ha ivai, ha pe fundador ra'anga oñemoĩ pe forma ivaívape ohechauka haĝua ndojahejaiha pe py'apy ypykue. Oñeporu calligrafía chína ha peteĩ sello pe typeface-pe. Pe caja okapegua ojejapo material EPP ambiente rayhupárava, ha peteĩ logo metálgui oñemoĩ tenondegua ári.

The Recognition

About the A' Design Award Pláta

Hankol Liquor Kaguy Ryru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Hankol Liquor Kaguy Ryru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Hankol Liquor Kaguy Ryru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 115mmx100mmx230mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020