Hankol Liquor Mba'epuru Ñemyanga by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Mba'epuru Ñemyanga by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2021

Hankol Liquor Mba'epuru Ñemyanga

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #121965

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Mba'epuru Ñemyanga

Hankol Liquor ha'e peteĩ mba'epuru ñemyanga peteĩ hy'ái salsa-ryakuãva rehegua. Pe téra Hankol he'ise peteĩ tapicha oy'úva py'aguasúpe ha vy'apópe, ha upéva ohechauka pe marca rekove tapichakuérape g̃uarã ojejapoha. Pe hy'ái ojehechauka línea imbaretéva ha ipotĩva reheve, ha pe logo oĩ henondépe. Pe ta'anga positiva ha negativa oñembojoaju, oikeva'erã pe founder rekove pe ta'anga negativa-pe, ojeguerojevy hağua pe marca ñepyrũrã. Pe kuatia jehai chino ha peteĩ sello ojepuru pe letra-pe, ohechauka hağua peteĩ tetã kuérape oriental rekove. Pe caja okárupi ojejapo EPP material tekoharãgua reheve.

The Recognition

About the A' Design Award Brónse

Hankol Liquor Mba'epuru Ñemyanga ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Hankol Liquor Mba'epuru Ñemyanga ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Hankol Liquor Mba'epuru Ñemyanga ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020