Pepsi Culture Mba'ery Ykue Ryru Serie Osẽva Sa'i Dennis Furniss omba'apóva

Pepsi Culture Mba'ery Ykue Ryru Serie Osẽva Sa'i Dennis Furniss omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2021

Pepsi Culture Mba'ery Ykue Ryru Serie Osẽva Sa'i

Dennis Furniss -gua

Mba'eporuhára: Pepsi

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

34,720

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #123071 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Pepsi Culture Mba'ery Ykue Ryru Serie Osẽva Sa'i Rehegua

Pepsi Culture ha'e peteĩ ryru serie osẽva sa'i, ojejapóva peteĩ mba'ery ykue marka Méxicoguápe g̃uarã. Ko serie oreko poteĩ ryru oñembyatykuaáva, ha peteĩteĩva ryru ohechauka peteĩ táva Méxicogua. Umi mombe'u, jepokuaa ha arte rechaukaha tavagua ojehasa ta'anga apopyrépe, ombojoajúva techaukaha arandukuaa ymaguare peteĩ diseño ko'ag̃agua rehegua rembiaporã ndive. Peteĩteĩva ryru ojejapo alumíniogui, oreko 12 onza ha oñemohu'ã impresión offset porãitéva reheve. Umi ryru oñevende peteĩteĩ ha oñondive ojapo peteĩ serie ohechaukáva umi tetãpehẽ joavykuéra.

Jeguerohory

A' Design Award Itaju Rehegua

Pepsi Culture Mba'ery Ykue Ryru Serie Osẽva Sa'i ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Pepsi Culture Mba'ery Ykue Ryru Serie Osẽva Sa'i ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Pepsi Culture Mba'ery Ykue Ryru Serie Osẽva Sa'i omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Tuichakue ha Ñemyenyhẽ: 12 Oz Cans, sold individually as a series.
Ñe'ẽ Rape: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Ñeapopy Tecnología: High definition offset printing on alluminum
Diseño Jepy'apy: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Ñesẽheka: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiración: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Proyecto Ára Tuichakue: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Mba'apo Rape: Not applicable
Patente-kuéra: Not applicable
Aty Rembiguái: PepsiCo Design Latin America
Ta'ãnga Mba'eñemoneĩ: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.