Bel Gusto Tembiapo Guasu: Ijaguéva Fideo Mbombyrã by Olga Takhtarova

Bel Gusto Tembiapo Guasu: Ijaguéva Fideo Mbombyrã by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2021

Bel Gusto Tembiapo Guasu: Ijaguéva Fideo Mbombyrã

by Olga Takhtarova

Client: Sot F&d

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

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Colors

The Design

About Bel Gusto Tembiapo Guasu: Ijaguéva Fideo Mbombyrã

Bel Gusto ha'e peteĩ mbombyrã apopyre peteĩ fideo pyahúpe guarã ojejapóva trígo hatãgui. Ko mbombyrã oñemboja peteĩ pako postal Itáliagui oñemondóvaicha. Ojeporu ku'i sello postal-kuéra, marca postal-kuéra, ta'anga po pópe ojejapóva Itália tenda tuja rehegua ha peteĩ kraft kuatia ñemoha'anga. Peteĩ ovetã ohechauka jeguerekaha'arã oikuaa hag̃ua fideo oĩva kaja ryepýpe oñemboja mboyve. Kolóre pehẽ oguerekóva peteĩcha saturación ha tesakã ombojoja umi fideo forma iñambuéva oĩva ko líneape. Umi mbombyrã oñemoĩ kuatia PET film ári barniz oñeporavopyre reheve.

The Recognition

About the A' Design Award Pláta

Bel Gusto Tembiapo Guasu: Ijaguéva Fideo Mbombyrã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Bel Gusto Tembiapo Guasu: Ijaguéva Fideo Mbombyrã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Bel Gusto Tembiapo Guasu: Ijaguéva Fideo Mbombyrã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.