Itaju Mba'eñongatuha · 2021
ZhuoQing Kaꞌay Ñuãha
by Tiger Pan
- A' Design Award Itaju 2021 in Mba'eñongatuha
- CLIENT: Tasly Holding Group
- Estimated Number of Design Views: 35,034
- Verification code A6BF406CC7 · Verify this award
Colors
About ZhuoQing Kaꞌay Ñuãha
ZhuoQing haꞌe peteĩ ñuãha (empaque) diseño ojejapóva Pu'er kaꞌay kuꞌi esencia oñemboykúva pyaꞌe haguã. Ko kuꞌi oñenohẽ peteĩ tembiapo pukukue rupive ha okañy hendaitépe ýpe, ndopytái mbaꞌeve rembyre. Pe karameguã okapegua ojejapo tinplate-gui (fierro perõ), pe hyepypegua kuatiágui, ha umi porcion peteĩteĩgua oñeñuã aluminio kuatia perõme. Pe karameguã poꞌi oñenohẽkuaáva ikatu ojepeꞌa ha ojejagarra peteĩ po añómente, ha pe iñemboty ha ojepeꞌa jeykuaáva omoĩ porã pe ñuãha ojegueraha ha ojepuru haguã hasyꞌỹme. Umi taꞌanga ojejapo Yunnan-pegua tavaygua bordado apopyrã rehe ha ohechauka mbaꞌéichapa oñeñotỹ ha oñemonoꞌõ kaꞌay.
About the A' Design Award Itaju
ZhuoQing Kaꞌay Ñuãha ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ ZhuoQing Kaꞌay Ñuãha ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. ZhuoQing Kaꞌay Ñuãha omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Press Kit
- Unique Properties
- ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
- Dimensions & Packaging
- Size:395(L)*242(W)*40(H) mm
- Tags
- Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
- Production Technology
- The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil - Design Challenge
- More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Research
- There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
- Inspiration
- The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
- Project Duration
- The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
- Operation Flow
- By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Patents
- Copyrights belong to Tasly Holding Group, 2020.
- Image Credits
- Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu
