Niulanshan Ñeꞌẽ Mburuvicha: Kaguy Limeta Ñemboaꞌo by Tiger Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.
PlátaMba'eñongatuha· 2021
Niulanshan Ñeꞌẽ Mburuvicha: Kaguy Limeta Ñemboaꞌo
by Tiger Pan
Client: Beijing Chuangyitang Sales Co., Ltd.
A' Design Award Pláta Winner in Mba'eñongatuha Category
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- Verified Award Winner
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The Design
About Niulanshan Ñeꞌẽ Mburuvicha: Kaguy Limeta Ñemboaꞌo
Niulanshan haꞌe peteĩ ñemboaꞌo ñepyrũ mbovymi guarã kaguy China marca peguarã, oñemosẽ vaꞌekue Guéi Ary rehehápe. Pe limeta ojejapo vidrio-gui ha pe ykua ojejapo yvyra-gui. Ko ñemboaꞌo ndojeꞌei añeteguáre ha oiporu peteĩ ysaja pyahu ha kuaaꞌỹva. Peteĩ kysépe ojekutuha línea karẽꞌỹ limeta retepýre ohechauka pe rete atã ha pe teko oñemombegueꞌỹva peteĩ guéigui. Pe marca rechaukaha oheja añónte pe tai calligráfico Niu, heꞌiséva guéi. Pe ipahaite tai ojeipyso oñemombeꞌu haguã pe ñeꞌẽ China Niu ipaha peve, peteĩ jerure oñeguahẽ haguã umi jehupytyrã. Pe apytu haꞌe ombojeroviase umi tapicha ipyahúvape.
The Recognition
About the A' Design Award Pláta
Niulanshan Ñeꞌẽ Mburuvicha: Kaguy Limeta Ñemboaꞌo ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Niulanshan Ñeꞌẽ Mburuvicha: Kaguy Limeta Ñemboaꞌo ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Niulanshan Ñeꞌẽ Mburuvicha: Kaguy Limeta Ñemboaꞌo ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end". - Dimensions & Packaging
- Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
- Tags
- Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
- Production Technology
- The bottle is made of glass and the box is made of wood.
- Design Challenge
- In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
- Research
- Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
- Inspiration
- We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals. - Project Duration
- The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
- Operation Flow
- Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
- Patents
- Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
- Team Members
- Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You - Image Credits
- No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan
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