Mazurro Kavehe Rerekuáva by 19 Poludnik Agencja Reklamowa

Mazurro Kavehe Rerekuáva by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2021

Mazurro Kavehe Rerekuáva

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner

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Colors

The Design

About Mazurro Kavehe Rerekuáva

Mazurro ha'e peteĩ ñemomarandu ojejapóva kavehe rerekuáva rehegua. Ko diseño ojejapo peteĩ dibujo grafico apytu'ũguáva, ojejapóva letra M rehegua. Ko dibujo omoĩ kavehe bolsakuérape peteĩ ta'anga imbaretéva ha ojeikuaaporãvéva. Pe forma geométrica sencilla ha pe kontraste imbaretéva ombohovái umi bolsakuéra oñehesa'ỹijo hag̃ua tiendakuéra estanteríape. Pe dibujo ojehecha Josef Hoffmann rembiapo rehegua, peteĩ Vienna Workshop moheñoihare, ha'éva iforma sencillakuéra ojapo hetave umi arte moderno ypykue rehe. Umi bolsakuéra ojejapo flexográfico ñeimprimipy reheve. Oĩ mbohapy sabor, opavave hendive peteĩ color diferente ha peteĩ underprint morotĩva, omoheñóiva peteĩ efecto metálico umi área poravopyre rupi.

The Recognition

About the A' Design Award Fiero

Mazurro Kavehe Rerekuáva ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Mazurro Kavehe Rerekuáva ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Mazurro Kavehe Rerekuáva oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020