Zhen Hao E Jagua Rembi'u Rembyaty (Packaging) by Yuchen Han

Zhen Hao E Jagua Rembi'u Rembyaty (Packaging) by Yuchen Han is a highly esteemed winner of the very prestigious 2022 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2022

Zhen Hao E Jagua Rembi'u Rembyaty (Packaging)

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner

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Colors

The Design

About Zhen Hao E Jagua Rembi'u Rembyaty (Packaging)

Zhen Hao E ha'e peteĩ rembyaty jagua rembi'urã ha jagua mbojaru rembi'urã g̃uarã. Ko jehai oipuru Chína retã reko, ohechaukávo jaguakuérape emperador ymaguare ojuehegua. China-pe, umi jagua jára ojekuaa heta jey mburuvichakuéra oservívo hymba angirũme, ha ko apytu'ũ ombosako'i umi ta'anga. Umi jagua ta'anga puka rehegua ohechauka mba'eichaguápa hi'ete jagua – ombojoja michĩva jaguakuéra umi tuichavévagui ha mbytepegua. Sa'y ojoavýva ombojoavy jagua rembi'u umi mbojaru rembi'ugui, upéicha oikuaaporãve umi rembyaty. Oñemboguapy kuatia recycled, kuatia corrugada ha bolsa aluminio foil-guigua.

The Recognition

About the A' Design Award Fiero

Zhen Hao E Jagua Rembi'u Rembyaty (Packaging) ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Zhen Hao E Jagua Rembi'u Rembyaty (Packaging) ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Zhen Hao E Jagua Rembi'u Rembyaty (Packaging) oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.