Cala di Seta Vino Téra-kuéra Giovanni Murgia omba'apóva

Cala di Seta Vino Téra-kuéra Giovanni Murgia omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2022

Cala di Seta Vino Téra-kuéra

Giovanni Murgia -gua

Mba'eporuhára: Cantina di Calasetta - Cala di Seta

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

24,433

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #127081 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Cala di Seta Vino Téra-kuéra Rehegua

Ko tembiapo diseño apopyre rehegua ohechauka vino-kuéra mba'e ijojaha'ỹva ha ojecuaáva ramo, ojoajúva tenda oñemoheñoihápe ndive ha katu oñesãsóva arapy ape arapýre. Oipotáva ha'e vino pyahu, sa'y heta ha ndahasýiva oñentende hag̃ua, oñemboguatáva tapicha ndojepy'apýiva g̃uarã ha péro ohekáva mba'e porãva. Upévare, pe diseño oguereko peteĩ jehecha sa'y heta, michĩva ha iporãva, upépe oñemomba'e'yetevéva pe faro ñemboa, ojejapóva gráfica hasy'ỹva ha imbaretéva ndive ha oñembohayhúva chapa metal sa'y heta rehegua ha efecto mbohapy dimensión-pe braille oñemboalturahague rehegua, ohechauka yguasu.

Jeguerohory

A' Design Award Brónse Rehegua

Cala di Seta Vino Téra-kuéra ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Cala di Seta Vino Téra-kuéra ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Cala di Seta Vino Téra-kuéra ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Tuichakue ha Ñemyenyhẽ: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Ñe'ẽ Rape: wine, carignano, label, sardinia, italy, minimalism
Ñeapopy Tecnología: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Diseño Jepy'apy: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Ñesẽheka: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Inspiración: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Proyecto Ára Tuichakue: The project started in February 2021 in Sassari anche finished in April 2021.
Mba'apo Rape: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Aty Rembiguái: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Ta'ãnga Mba'eñemoneĩ: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene