Tralock Ñemboty Jyva by Bakhtiyar Baimurzayev

Tralock Ñemboty Jyva by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2022

Tralock Ñemboty Jyva

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Colors

The Design

About Tralock Ñemboty Jyva

Tralock ha'e peteĩ jyva ojejapo vaʼekue peteĩ maleta viahague ñemboty rehegua. Pe kaha ojejapo peteĩ maletaʼi rechaka, upéicha ojoaju porã pe jyva ha pe apopyre rembiapo. Pe réra oñembojoaju "travelling" ha "lock" ndive, ha pe letra "o" pe logo-pe ojejapo peteĩ ñemboty jokoha (keyhole) rechaka. Pe estructura orekó mokõi ape. Peteĩ "blister" núcleo ombojere pe ñemboty ha llave-kuéra ipype, ha peteĩ ape cartón-gui ogueraha pe díseño ojehaipyre. Peteĩ diecut ohechauka mba'apoharépe pe apopyre ipype oĩva. Pe sa'y resakãva ohechauka pe téma jeguata rehegua ha oipytyvõ pe jyva ojekuaave hag̃ua.

The Recognition

About the A' Design Award Brónse

Tralock Ñemboty Jyva ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Tralock Ñemboty Jyva ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Tralock Ñemboty Jyva ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev