Loacker Rebrand Tembi'u Ñeñongatuha Marco Ventrice omba'apóva

Loacker Rebrand Tembi'u Ñeñongatuha Marco Ventrice omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2022

Loacker Rebrand Tembi'u Ñeñongatuha

Marco Ventrice -gua

Mba'eporuhára: Spider

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

32,520

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #127989 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Loacker Rebrand Tembi'u Ñeñongatuha Rehegua

Loacker Rebrand ha'e peteĩ ñeñongatuha ha marca reko atýra ojejapóva peteĩ tembi'u empresa yma guaréme, ojekuaáva wafers ha chocolate mba'ererã rehe. Pe logo oipykúi peteĩ escudo pu'akaguáicha, oikepáva ipype Yvyty Sciliar, peteĩ mba'e omomandu'áva pe família réra, iñapytĩmby ha ijerére oĩva ñande sy ykére. Peteĩteĩ mba'ererã aty ojehechauka peteĩ receta ha ijehe'áva rehegua ñemombe'u hesakãva reheve. Pe ñeñongatuha rembiapokuéra reko ojehechauka jey ha umi mba'ererã ta'anga añetegua. Peteĩ código oĩva káda envase kupépe omoñembyaty mba'e kuaapy ambueve marca ha pe mba'e rehegua.

Jeguerohory

A' Design Award Pláta Rehegua

Loacker Rebrand Tembi'u Ñeñongatuha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Loacker Rebrand Tembi'u Ñeñongatuha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Loacker Rebrand Tembi'u Ñeñongatuha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Tuichakue ha Ñemyenyhẽ: different sizes
Ñe'ẽ Rape: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Ñeapopy Tecnología: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Diseño Jepy'apy: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Ñesẽheka: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Inspiración: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Proyecto Ára Tuichakue: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Mba'apo Rape: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Aty Rembiguái: Spider Adv, Loacker Team
Ta'ãnga Mba'eñemoneĩ: All food images were realized featuring studio PiùLuce.