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Alabear Ha'e Ãva Karameguã by Mao Ming

Alabear Ha'e Ãva Karameguã by Mao Ming is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.


BrónseMba'eñongatuha· 2022

Alabear Ha'e Ãva Karameguã

by Mao Ming

A' Design Award Brónse Winner in Mba'eñongatuha Category

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The Design

About Alabear Ha'e Ãva Karameguã

Alabear ha'e peteĩ ãva karameguã ojejapova'ekue Vaka Ary Chino Ary Pyahu rehehápe. Héra ou ningbo ñe'ẽgui, upépe ala he'ise ñane, upévare Alabear he'ise ore mymba jaguarete'i. Peteĩ mymba jaguarete ha'e tembiapo apoukapy guasuvéva, oñemoirũva vaka rehegua ta'ãnga ha Viru Tupã rehegua ta'ãngakuéra ndive. Pe ãva ipukukue 30 sentímetro, ipeteĩkue 30 sentímetro ha iyvatekue 22 sentímetro, ha oguereko kuatia pyahẽ pytã, ñe'ẽpoty ára pyahu guarã ha peteĩ viru mba'echauka. Pe ãva ojejapo kuatia especial reheve, ojehai CMYK reheve peteĩ tendy pytã ndive, ha oñemohu'ã bronzing ha embossing reheve.

The Recognition

About the A' Design Award Brónse

Alabear Ha'e Ãva Karameguã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Alabear Ha'e Ãva Karameguã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Alabear Ha'e Ãva Karameguã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project is a gift box designed for the Spring Festival of the Year of the Ox. The project uses the bear mascot as the main design element, combined with the image of the ox (in China, the year of the ox corresponds to 2021) and the image of the God of Wealth, designed red envelopes, spring couplets and other gifts for Chinese New Year. The content of this gift box is required for Chinese New Year. The project was welcomed by the local people and played a role in tourism promotion.
Dimensions & Packaging
Size: 30cmx30cmx22cm
Tags
Zodiac Ox, Little Bear, God of Wealth, Chinese New Year, Spring Festival Couplets, Gift Box
Production Technology
Printing color: CMKYK+ spot color (red)
Process: bronzing, bulging.
Material: special paper
Design Challenge
In the project, the combination of the bear mascot and the Spring Festival elements is the focus.
Research
The project designed a gift box suitable for Chinese New Year by studying the elements of the Chinese New Year, the Year of the Ox, the God of Wealth, and the Spring Festival couplets, combined with the shape of the bear mascot.
Inspiration
Alabear's name comes from the Ningbo dialect "ala" means "our". Alabear means "our little bear". In China, the year of the ox corresponds to 2021. The god of wealth is a popular god. In the New Year, children will receive red envelopes and Spring Festival couplets will be posted on the door of the house. The project is based on the bear mascot as the main design element, combined with the image of the cow and the god of wealth to design a gift for the Chinese New Year.
Project Duration
The project started in November 2020 and will be completed in January 2021. It will be put on the market in February 2021.
Operation Flow
The New Year gift box is used to present New Year gifts. The items include packaging design, red envelope design, spring couplet design and commemorative coin design.
Team Members
Mao Ming
Yao Dabin
Yang Miao

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