Fly By Jing Kondimentokuéra Apopyrenda by Fly By Jing is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.
BrónseMba'eñongatuha· 2022
Fly By Jing Kondimentokuéra Apopyrenda
by Fly By Jing
Client: Fly By Jing
A' Design Award Brónse Winner in Mba'eñongatuha Category
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- Verified Award Winner
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The Design
About Fly By Jing Kondimentokuéra Apopyrenda
Fly By Jing ha'e peteĩ diseño apopyre umi jarra vidriogua sichuan chili crisp sauce ñemuha rehegua. Ko diseño oñepyrũ tradición-gui ha ojejapo umi tapicha oikoháicha hína ko'ãga. Peteĩ paleta de colores hetuvéva ha peteĩ ñe'ẽ jehecha ijetu'úva omoambue ko empaque ambue sauce-kuéragui oĩva mercado-pe. Umi ñe'ẽnguéra ipukuetéva ojehaipy etiketa ári omombe'u marca ha omyesakã porã umi ohechávape g̃uarã. Ko diseño ohechauka umi valor ha teko marca mba'eguáva, ojeporúva umi sabor Chengdu-gua ha umi tenda michĩ ho'uha rehegua upe táva.
The Recognition
About the A' Design Award Brónse
Fly By Jing Kondimentokuéra Apopyrenda ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Fly By Jing Kondimentokuéra Apopyrenda ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Fly By Jing Kondimentokuéra Apopyrenda ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
- Dimensions & Packaging
- W 6mm x D 6mm x H 8.5mm, glass jar
- Tags
- Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
- Inspiration
- The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
- Team Members
- Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency - Image Credits
- All images / Photographer / Maria Be
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