Guangliang 59Plus Flying CoBranded Kaguy Ryru by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded Kaguy Ryru by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2022

Guangliang 59Plus Flying CoBranded Kaguy Ryru

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangliang 59Plus Flying CoBranded Kaguy Ryru

Guangliang 59Plus Flying ha'e peteĩ kaguy ryru ojejapo'akue Dunhuang Museum ndive, oikóva peteĩ jehechauka mbovymi guaráva. Ko diseño ombojoaju Dunhuang frescos-gui mba'ekuaa ha China mombyry yvate guasu (aeroespacial) ra'ãnga, ohechauka haguã yvóra guasu jekuaa. Peteĩ ta'ãnga ohechauka peteĩ Apsara veve ha peteĩ astronauta ikuãme ojopoyvu hikuái, omoĩjoáva yma teete ha ko'áĝagua tembikuaa. Ryru morotĩ ha ojehecha porã, henyhẽ pytũgue reheve. Oñemyanyhe peteĩ pinta yvyku'i ojoguáva jade rehegua. Peteĩ tembiapo ojejapóva ojekuaaporãve haguã, ojejapo hi'upy tuichakue javeve, ohechauka ta'ãnga oñondive ryru rehegua.

The Recognition

About the A' Design Award Brónse

Guangliang 59Plus Flying CoBranded Kaguy Ryru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Guangliang 59Plus Flying CoBranded Kaguy Ryru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Guangliang 59Plus Flying CoBranded Kaguy Ryru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang