Brónse Mba'eñongatuha · 2022
Strong Tiger Ombojoja Kagua Rembiporu
by Tiger Pan
- A' Design Award Brónse 2022 in Mba'eñongatuha
- CLIENT: Beijing Shunxin Agriculture Holding Co., Ltd.
- Estimated Number of Design Views: 14,117
- Verification code DDDD990B33 · Verify this award
Colors
About Strong Tiger Ombojoja Kagua Rembiporu
Strong Tiger ha'e peteĩ ñemboyke ojejapóva ojepysóva mbovymi jehecha rehe peteĩ baijiu chino peguarã. Ko diseño ohechauka Jaguarete Ary Chino Zodíaco-pe. Jaguarete akã ojejapo peteĩ ãgui abstracto-pe, oñemoĩ hese peteĩ samurai casco Guerra Estado-kuéra aja Japón-pegua. Tape hatã ha ymáva oñemoĩ omoĩ hag̃ua kagua rete, ha ohechauka peteĩ jehecha imbaretéva ha ndaje'ýi. Kagua ojejapo vidrio-gui, upéva ombojoapy brillo ha textura yképe, ha upéicha ojoavy umi kagua ojejapóva ceramica-gui. Peteĩ sa'y hesãiva ha peteĩ ñemohenda porã umi informacio rehegua omboavy umi jogua vaerãme ojehecha hag̃ua mombyry guive.
About the A' Design Award Brónse
Strong Tiger Ombojoja Kagua Rembiporu ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Strong Tiger Ombojoja Kagua Rembiporu ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Strong Tiger Ombojoja Kagua Rembiporu ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Press Kit
- Unique Properties
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
- Dimensions & Packaging
- Width 71.5mm x depth 92.5mm x height 393mm
- Tags
- Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Research
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Inspiration
- Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
