BeeHacchee Tart Rembohyrupyrã by Shingo Furusho

BeeHacchee Tart Rembohyrupyrã by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2022

BeeHacchee Tart Rembohyrupyrã

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Tart Rembohyrupyrã

Kuatiañe'ẽ: BeeHacchee ha'e peteĩ rembohyrupyrã ojejapo'ỹva queso eíra tarta-rã. Pe kaha hexagonal-cha oĩ ha omomandu'a peteĩ eíra róga-re, ohechauka porã pe eíra apytu'ũ. Pe rembohyrupyrã ojejapo peteĩ kuatia atĩgui añoite ha ipukukue 224 mm, ipehẽngue 195 mm ha iyvateguéra 44 mm. Kraft kuatia ome'ẽ peteĩ jehecha sencillo ha jaikuaaporãva, ha peteĩ jere sa'yju ojeprinta pe ape rehe omoĩve kontraste. Sa'yju ñemyerakuã kraft kuatia ári hasyve, ko'ãgui pe kolór oike hína kuatiape, upévare oñemoĩ peteĩ irũ imbaretéva ñemyerakuã-pe ojehupytývo pe resultado oikoséva.

The Recognition

About the A' Design Award Fiero

BeeHacchee Tart Rembohyrupyrã ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ BeeHacchee Tart Rembohyrupyrã ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. BeeHacchee Tart Rembohyrupyrã oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.