Kind Tea is a Charitable Project Tembiapo Momorãva: Ka'a Jeguerekoha Viktoriia Korytina omba'apóva

Kind Tea is a Charitable Project Tembiapo Momorãva: Ka'a Jeguerekoha Viktoriia Korytina omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2022

Kind Tea is a Charitable Project Tembiapo Momorãva: Ka'a Jeguerekoha

Viktoriia Korytina -gua

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

10,444

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #131733 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Kind Tea is a Charitable Project Tembiapo Momorãva: Ka'a Jeguerekoha Rehegua

Kuatiañe'ẽ: Kind Tea ha'e peteĩ jeguerekoha ojejapóva heta ka'a natural rehe oñemuãva peteĩ tembiapo mborayhu rupive. Pe ka'a ojejapo mokõi mitãkuimba'e ohasáva Duchenne muscular dystrophy rehe, ha pe ñemuã omongakuaa viru oipytyvõva chupekuéra oñemonguerasévo. Pe jeguerekoha ohechauka peteĩ ta'anga sa'y jeguáva ohechaukáva pe vy'a mitã reko. Mbohapy he'ẽ oñemomarandu mbohapy sa'y rupive, upéicha peteĩteĩva ojekuaa porã. Opa he'ẽ oguereko avei hi'ára ro'y jave g̃uarã ijoguáva. Pe tuichakue ha'e peteĩ sachet 50 gramo, ha ilabel 100 rupi 180 milímetro. Pe ojejapo ha oñembojoaju kuéra oñemoĩ mbeguekatúpe ha py'ỹi, ha'égui umi mitãnguéra voi ojapo iñembopackagekuéra.

Jeguerohory

A' Design Award Fiero Rehegua

Kind Tea is a Charitable Project Tembiapo Momorãva: Ka'a Jeguerekoha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Kind Tea is a Charitable Project Tembiapo Momorãva: Ka'a Jeguerekoha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Kind Tea is a Charitable Project Tembiapo Momorãva: Ka'a Jeguerekoha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Tuichakue ha Ñemyenyhẽ: Format: Sachet with label

50 g

100 mm x 180 mm
Ñe'ẽ Rape: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Ñeapopy Tecnología: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Diseño Jepy'apy: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Ñesẽheka: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspiración: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Proyecto Ára Tuichakue: We joined the project in January 2021 and the guys still work for now
Mba'apo Rape: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patente-kuéra: No information
Aty Rembiguái: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Ta'ãnga Mba'eñemoneĩ: This project was made by our in-house team of Wishnia agency.