Voila Cool Stuff Paráso Ñembotyha Kamal Rizk - Bold Branding omba'apóva

Voila Cool Stuff Paráso Ñembotyha Kamal Rizk - Bold Branding omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2022

Voila Cool Stuff Paráso Ñembotyha

Kamal Rizk - Bold Branding -gua

Mba'eporuhára: Voila Dessert Shop

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

21,715

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #131926 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Voila Cool Stuff Paráso Ñembotyha Rehegua

Kóva ha'e peteĩ serie ñembotyha-kuéra 9 paráso he'ẽme g̃uarã, oñemboatýva peteĩ logo simbólikope, upépe diseñador omboambuepy paráso oje'eha. Omoheñói peteĩ tema pyahu omoimaite jeypa hag̃ua umi he'ẽ iñambuéva yva simbóliko ha néctar patrón-kuéra ramo, tipografía ypykuéra, ha avei sa'y ipyahúva iporãva omboporãvéva diseño mba'e-kuéra. Pe diseño omboheñói jey he'ẽ konsépto kũ ta'ãnga rupive ojepurúva opaite gama-pe ha ohechauka ambue tape oñeñandu hag̃ua.

Jeguerohory

A' Design Award Fiero Rehegua

Voila Cool Stuff Paráso Ñembotyha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Voila Cool Stuff Paráso Ñembotyha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Voila Cool Stuff Paráso Ñembotyha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Tuichakue ha Ñemyenyhẽ: Various Tapered Paper Ice Cream Containers
Ñe'ẽ Rape: branding, packaging, packaging, illustration, typography, icecream, identity
Ñeapopy Tecnología: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Diseño Jepy'apy: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Ñesẽheka: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspiración: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Proyecto Ára Tuichakue: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Mba'apo Rape: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Aty Rembiguái: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager