PickyPods Ñemohenda Suplemento-pe Guarã by Angela Spindler

PickyPods Ñemohenda Suplemento-pe Guarã by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2022

PickyPods Ñemohenda Suplemento-pe Guarã

by Angela Spindler

Client: Depot Creative

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Colors

The Design

About PickyPods Ñemohenda Suplemento-pe Guarã

Pe agencia ojejerure omoheñói hag̃ua branding ha ñemohenda peteĩ línea suplemento ijojaha'ỹva rehegua. Umi sobre colágeno ha probiótico rehegua oñembosako'i ojapo hag̃ua ajuste michĩmi tetégui ary, género ha ambue mba'e iñimportánteva rupive. Sa'y ha'e protagonista ko tembiapo-pe. Tekotevẽ ojehechaukávo imbarete ha ipiro'ýva umi tapicha gimnasio-pe ohóva g̃uarã. Ojeporú tai'angakuéra género rehegua ohechauka porã hag̃ua umi fórmula específica género-pe g̃uarã, ambue mba'e iñambuéva ko marca-pe g̃uarã.

The Recognition

About the A' Design Award Pláta

PickyPods Ñemohenda Suplemento-pe Guarã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ PickyPods Ñemohenda Suplemento-pe Guarã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. PickyPods Ñemohenda Suplemento-pe Guarã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer