Tsingtao Beer Primary Function: Ryguasu Kaguy Renda Mba'e Jopói Rehegua Tsingtao Brewery Culture Media Co., Ltd. omba'apóva

Tsingtao Beer Primary Function: Ryguasu Kaguy Renda Mba'e Jopói Rehegua Tsingtao Brewery Culture Media Co., Ltd. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2022

Tsingtao Beer Primary Function: Ryguasu Kaguy Renda Mba'e Jopói Rehegua

Tsingtao Brewery Culture Media Co., Ltd. -gua

Mba'eporuhára: Tsingtao Brewery Culture Media Co.,Ltd.

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

26,238

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #132955 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Tsingtao Beer Primary Function: Ryguasu Kaguy Renda Mba'e Jopói Rehegua Rehegua

Tsingtao Beer ha'e peteĩ mba'e jopói renda ojejapóva'ekue ko marca 120 ary jeguerohorykuaápe. Ko diseño oguereko mbohapy Pilsner kaguy tuja, ha oñemboguapy Qingdao óga apopyre pertenente ári. Ko ta'anga ombojoaju umi tetã pyahu marangatu jehecharamombyre marca reko ndive, ohechauka pe joaju oĩva marca ha tetã pyahu reko apytépe. Pe kaja okápegua oñemyasãi mokõive ykére gotyo, peteĩ myi oñemboguapyva'ekue lúpulo yvoty ári, peteĩva kaguy apopyrégui. Umi kaguy ojehechauka oñembojajai vove pe mba'e jopói renda. Oñeporu kuatia iporãva, ha ijapohápe oĩ UV ñembokuatia, hot stamping ha ñembopo'i.

Jeguerohory

A' Design Award Pláta Rehegua

Tsingtao Beer Primary Function: Ryguasu Kaguy Renda Mba'e Jopói Rehegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Tsingtao Beer Primary Function: Ryguasu Kaguy Renda Mba'e Jopói Rehegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Tsingtao Beer Primary Function: Ryguasu Kaguy Renda Mba'e Jopói Rehegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Tuichakue ha Ñemyenyhẽ: Width 276mm x Depth 90mm x Height 286mm
Ñe'ẽ Rape: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Ñeapopy Tecnología: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Diseño Jepy'apy: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Ñesẽheka: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Inspiración: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Proyecto Ára Tuichakue: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Mba'apo Rape: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Aty Rembiguái: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu