Shengming Shijia Ka'a Tembiapoharã Ryru by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Ka'a Tembiapoharã Ryru by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2022

Shengming Shijia Ka'a Tembiapoharã Ryru

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #133573

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Ka'a Tembiapoharã Ryru

Shengming Shijia ha'e peteĩ ka'a ryru omoĩporãva tetã rugua ojoajúva ka'a arandu reheve. Pe ryru okaguáva ojapojey pe ñehecha oñembohérava Mbohapy Yguasu Omohesakãva Jasy, ojejapo kuatiágui ojehai ha ojekutu rehe. Pe sa'y guasuvéva ha'e sa'yju-hovy tinta, ombogueraháva pyharépe. Mokõi vore inandíva pe ryru okaguáva rehe ojoaju oñemoĩ hag̃ua peteĩ jasy renyhẽ ojepe'a mboyve pe ryru. Pe ryru okaguáva oñeñepyrũ mokõi tenda guive, ohechaukávo umi jasy apu'a ombosako'i porãva pe ryru pypeguápe. Ko tembiapo ombojoaju peteĩ tetã rugua herakuãva pe ka'a jero'a py'aguapy reheve.

The Recognition

About the A' Design Award Pláta

Shengming Shijia Ka'a Tembiapoharã Ryru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Shengming Shijia Ka'a Tembiapoharã Ryru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Shengming Shijia Ka'a Tembiapoharã Ryru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release