Better for All Function Principal: Regalo Karameguã by ShenZhen XiShang Boutique Packing Co., Ltd

Better for All Function Principal: Regalo Karameguã by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2022

Better for All Function Principal: Regalo Karameguã

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #134175

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better for All Function Principal: Regalo Karameguã

Book Text: Better for All ha'e peteĩ regalo karameguã ojeaporanteva Año Nuevo Chino-pe g̃uarã. Pe okápe oĩ jehai pytã, oñemoĩ hağuáicha pe vy'a árape g̃uarã. Pe karameguã oñembojuruja ojogua peteĩ okẽ mokõi-va tradicional chino-icha. Oñembojuruja rire, ojehecha peteĩ ta'anga porã oĩva león jeroky, hada veve ha lanterna reheve. Peteĩ sticker magnético león jeroky rechaukáva omohesãi ha ombyaty pe karameguã, ha upéi ikatu ojeporu heladera-pe g̃uarã sticker ramo. Ipype oĩ sobre pytã, coplas ha peteĩ calendario, opavave omoĩva umi ta'anga porã ojoguáva. Oñeporu kuatia ha tinta oñemoirũva yvy ndive.

The Recognition

About the A' Design Award Brónse

Better for All Function Principal: Regalo Karameguã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Better for All Function Principal: Regalo Karameguã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Better for All Function Principal: Regalo Karameguã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
Dimensions & Packaging: 280 x 295 x 108mm
Production Technology: It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
Design Challenge: According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
Inspiration: It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
Project Duration: Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
Operation Flow: The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu